Clickbait Guide


A GOOD CLICKBAIT CAMPAIGN WILL INCLUDE THE FOLLOWING:


  • Content that inspires social sharing
  • Headlines that strongly appeal to specific and strong emotions, like humor or outrage
  • Distinct or funny images and videos
  • Content that is easy to skim
  • Headlines that grab your attention and leave you wanting more information
  • Articles that are typically 300 words or less
  • Unoriginal content that provides an embedded video that you could find on other platforms or a summarization of a longer article

Clickbait Examples

WHAT IS CLICKBAIT?